Captain Jon Carter has had a passion for fishing ever since he could remember. Growing up in the Carter family, fishing has been a focal point of his life from the time he was able to hold a rod and reel. As a child Captain Jon mirrored his father and older brothers' techniques and fishing styles.

Over the years he has polished these techniques and developed his own style of fishing that has proven to be successful. The customers' success is Captain Jon's main goal everyday he steps foot into his boat. This mentality is branded into his mind. "It's my personal vendetta to put as many fish into the boat and satisfy my customers everyday I'm on the water. Failure isn't an option." As serious as Captain Jon takes his customers' success he hasn't lost sight that fishing is meant to be fun and  enjoyable. The customers' experience is just as important as catching a limit of fish. "Creating a memorable fishing trip of a lifetime is what it's all about. Your success is my  success!"